How to Tell if Your Copywriter is Worth Top-Dollar
If you wish to use the internet to make money, you'll need a web site. That website should be well written, especially if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's wise to hire someone who is well-qualified to write the text for your website. An expert copywriter will generate a lot more cash than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Obviously, though, not every copywriter is as good as every other copywriter. Some are extremely talented. Some dream of having talent but are simply trying to make a few bucks because they've heard that online copywriting is simple. Here is how you can tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter who wants to create web copy must have a website that contains their writing bio, a resume, a few samples and anything else they want to share. If they don't have a website of their own, how will they be able to help you with your site? Look at the copy on their site as well. If you notice lots of mistakes, this is a terrible sign.
Do you react well while you go over the text on the copywriter's site? This involves more than merely noticing grammar and syntax errors. Do you have any kind of emotional reaction to the copy on the web site? Does it cause you to like the copywriter? Does it make you feel like you want to find out more about the writer and continue reading? Does the website copy make you want to jump to hire them right away? Does website copy make you want to run for the hills? Does it make you angry? All of these are important reactions and you need to pay attention to them.
Research the copywriter's background a bit. Search for reviews for the writer on independent sites and forums. It is apt that the only reviews on the copywriter's website are going to be positive ones. Do a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews deserve special attention. You should also ask the writer to give you a couple of references. Be sure that you follow up and really get in contact with those references and ask for an honest opinion from them.
See to it that you spend some time poring over the samples given by the writer. Try asking the writer to send you several samples that aren't already provided on the web site. This is particularly important if the copywriter says he or she is an expert in a specific field. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
You have lots of choices available to you when you're trying to determine whether or not to this contact form pay for a copywriter. It's important to do your research and look beyond the writer as a person and discover what you can about his or her reputation and character.